About the job

Admiral Business sit within the Admiral Group, and are the experts in business insurance, offering SME insurance for tradespeople, professionals, and couriers. They build products and services that put their customers’ first, combining agility with reliability to deliver innovative products and superior customer experience to the under-served SME market across the UK.

About the role

This is a high‑impact role at the centre of our product‑led growth strategy. We’re looking for a Senior Product Analyst to own the insight and experimentation that drives how we acquire, convert, and retain customers across our digital insurance journeys. You’ll combine behavioural, transactional, and portfolio data to identify the highest‑leverage growth opportunities, balancing conversion, margin, and risk.

This role is for someone who moves quickly, thinks commercially, and turns complex data into confident product decisions. You’ll operate with high autonomy, partnering closely with product, engineering, underwriting, and commercial teams to shape roadmap decisions through clear, evidence‑led thinking.

Key Responsibilities

Growth Analytics Ownership

• Own the end‑to‑end measurement framework for product‑led growth
• Define and evolve north‑star and input metrics across the funnel (Quote → Buy → Retention)
• Identify and prioritise the highest‑impact opportunities to improve conversion, retention, and portfolio performance
• Quantify trade‑offs between conversion, margin, risk mix, and long‑term value
• Partner with underwriting and commercial teams to ensure growth initiatives improve both conversion and portfolio quality

Funnel & Behavioural Insight

• Analyse customer behaviour across quote and purchase journeys to pinpoint drop‑offs and friction
• Reconcile frontend behavioural analytics with backend transactional and policy‑level data
• Uncover segment‑level performance differences, referral and decline drivers, and risk‑mix implications
• Evaluate the impact of incentives, propositions, and product changes on acquisition, conversion, and portfolio outcomes

Experimentation & Rapid Learning

• Design, run, and interpret A/B and multivariate tests with strong commercial judgement
• Use early directional data appropriately to guide fast decisions
• Establish best practices for experimentation design, measurement, and interpretation
• Help product teams build confidence in testing, learning, and iterating quickly

Fast, Practical Analytics

• Build and own a fast, reliable product analytics layer that supports rapid experimentation and confident decision‑making
• Define scalable event tracking and behavioural frameworks that enable learning without over‑engineering
• Work hands‑on with SQL and modern data tooling to answer questions quickly and independently
• Partner with data engineering to ensure analytics foundations support rapid iteration

Insight Delivery & Influence

• Create clear, outcome‑focused dashboards and reusable data products
• Translate complex data into simple narratives and sharp recommendations
• Influence roadmap prioritisation through strong commercial reasoning
• Champion a culture of product‑led, data‑informed growth across the organisation

Skills & Experience

• Advanced SQL skills (essential), with the ability to independently interrogate complex datasets
• Experience working with cloud data warehouses (e.g. Snowflake or similar)
• Strong understanding of GA4, event tracking, and Google Tag Manager
• Experience reconciling frontend analytics with backend transactional data
• Proven experience designing and analysing A/B tests in a product environment
• Commercial mindset, comfortable analysing conversion vs margin trade‑offs and portfolio impact
• Experience with Python, dbt, and Git preferred

What Success Looks Like (First 6 Months)

• Clear, trusted funnel metrics adopted across product and commercial teams
• A prioritised experimentation roadmap delivering measurable uplift in conversion and margin
• Improved visibility of segment performance and portfolio mix
• Faster, more confident product decisions enabled by reliable analytics

Admiral: Where You Can

We take pride in being a diverse and inclusive business. It's a place where you can Be You, and show up as you are. We’re committed to fostering a people-first culture where everyone is accepted, supported, and empowered to be brilliant. You can, Grow And Progress at a pace and direction that suits you, Make A Difference for our customers and each other, and Share in Our Future with all colleagues eligible for up to £3,600 of free shares each year after one year of service.

Everyone receives 33 days holiday (including bank holidays) when they join us, increasing the longer you stay with us, up to a maximum of 38 days (including bank holidays). You also have the option to buy or sell up to an additional five days of annual leave.

We’re proud of our people-first culture. In fact, we've been recognised as a Great Place to Work for Women, a Great Place to Work for Wellbeing, and an overall Great Place to Work for over 25 years! We’re fully committed to making sure your progression is not slowed or halted by barriers related to race, gender, age, sexuality or any of the protected characteristics.