Location: Birmingham, UK
Reports to: Head of E15 Data Insights
Salary: £65,000

Turn Data into Decisions That Matter
We’re looking for a Senior Insight Analyst to join our team in Birmingham. This is a fantastic opportunity for an analytically curious, commercially minded professional who wants to own end‑to‑end insight delivery and play a visible role in shaping business decisions.

In this role, you’ll go beyond reporting — uncovering what’s really driving performance, telling powerful data stories, and helping stakeholders make smarter, evidence‑based decisions. You’ll also support the development of junior analysts and help raise standards across our insight function.

What You’ll Be Doing
As a Senior Insight Analyst, you’ll lead medium‑complexity analytical workstreams from brief to impact, working closely with stakeholders across the business.

You’ll:

• Own insight projects end to end — from problem definition to delivery and sign‑off
• Work with stakeholders to shape analytical questions that are measurable and outcome‑focused
• Combine and validate multiple data sources to create high‑quality analytical datasets
• Apply advanced analytical techniques such as segmentation, forecasting, trend analysis, cohort analysis and driver analysis
• Translate data into clear, compelling insight stories that explain:
• what’s happening
• why it’s happening
• the business impact
• and what actions should be taken
• Deliver insight through presentations, dashboards and reports that are clear, visual and actionable
• Recommend practical actions, explaining risks, confidence levels and dependencies
• Embed insight into business processes and track the impact of recommendations

Reporting, Analytics & Data Quality

You’ll also play a key role in strengthening our analytics capability:

• Build and maintain dashboards, models and reporting solutions with minimal supervision
• Use strong SQL, Power BI and Databricks skills to produce insight‑rich outputs
• Improve existing reporting through automation, simplification and better clarity
• Identify data quality issues early and propose pragmatic improvements
• Ensure consistency in definitions, calculations and reporting logic
• Work with data and engineering teams to improve data models and governed datasets

Stakeholder Engagement & Influence

• Build trusted relationships with stakeholders across the organisation
• Challenge assumptions and provide analytical guidance
• Facilitate discovery sessions and requirements workshops where needed
• Present insights confidently to managers and senior leaders

Mentoring & Team Contribution

• Provide informal coaching, QA and support to Junior Insight Analysts
• Contribute to shared standards, templates and documentation
• Help develop best practice in storytelling, SQL, visualisation and insight delivery

The Kind of Work You’ll Get Involved In

Your insights will support areas such as:

• Pricing and promotion effectiveness
• Product ranging and space optimisation
• Store opening hours and operational efficiency
• Shelf positioning and planogram analysis
• Forecasting and “what if” scenario modelling
• Dashboard design and continuous improvement
• Data quality management and improvement initiatives
• Collaboration with data science teams on segmentation, demand forecasting and recommendation models
  What We’re Looking For

Technical & Analytical Skills

• Strong SQL with hands‑on experience using Power BI and Databricks
• 2–3 years’ experience analysing commercial, financial, operational or customer data
• Experience applying analytical frameworks such as forecasting, segmentation and variance analysis
• Ability to design dashboards that drive action, not just display metrics

Commercial & Problem‑Solving Skills

• Structured problem solver who can break complex questions into clear analytical tasks
• Able to identify root causes and performance drivers, not just report outcomes

Communication & Behaviours

• Confident communicator who can tailor insight to different audiences
• Comfortable presenting to senior stakeholders
• Organised, proactive and able to manage multiple priorities
• Supportive and constructive when working with junior colleagues
  What Success Looks Like
• Insights you deliver lead to real business actions and decisions
• Stakeholders see you as a trusted analytical partner

Reporting becomes more efficient, automated and insightful

• Junior analysts value your guidance and support
• You help raise standards across the insight team
  Ready to Make an Impact?
  If you enjoy owning analysis end‑to‑end, influencing decisions through insight, and helping others grow along the way, we’d love to hear from you.