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Minute Media

Data Analyst - AI & Agent Traffic Analytics

London·Hybrid·1w ago

Salary

Competitive salary

Work type

Hybrid

Level

mid

Category

Analytics & BI

About the role

About us:

Minute Media is a global technology and content company built for the future of sports consumption. Minute Media's proprietary technology platform enables the creation, distribution and monetization of digital content experiences, powering a portfolio of trusted brands including Sports Illustrated, The Players' Tribune, and FanSided, as well as hundreds of sports leagues, teams, broadcasters, third-party publishers and advertisers.

As AI-powered search and conversational agents increasingly reshape how digital content is discovered, referred, and monetized, we are building new analytical capabilities to understand AI-driven traffic within a broader web and marketing performance ecosystem.

We are looking for an experienced Data Analyst - AI & Agent Traffic Analytics with a strong background in web and marketing analytics to support the analysis and ongoing measurement of AI bot and agent traffic across our ecosystem. This role sits within the BI & Data function and works closely with Product, Marketing, Engineering, and Commercial teams.

This position combines AI traffic discovery with marketing performance analysis, structured experimentation (e.g. A/B testing), and continuous operational measurement. It is suited for a strong mid-level analyst who understands web behavior, referral logic, digital funnels, and experimentation frameworks and is eager to explore this space in depth, and excited to experiment with new AI tools as part of their day‑to‑day work.

What You’ll Do:

Web & AI Traffic Analysis

  • Analyze AI bot and crawler traffic within the broader context of web traffic, referral sources, and marketing performance
  • Analyze digital traffic patterns, attribution flows, and user behavior across platforms
  • Define and track KPIs related to AI-driven traffic, marketing performance and their impact on revenue
  • Build dashboards and reporting to monitor traffic trends and performance metrics

Testing & Marketing Experimentation

  • Perform ongoing validation and experimentation related to traffic behavior, referral patterns, and performance impact
  • Support marketing and product initiatives through structured analytical frameworks
  • Compare AI-driven traffic with traditional SEO, paid, and direct referral channels
  • Contribute to continuous performance measurement across acquisition and content funnels

Data Modeling & Collaboration

  • Model AI and web traffic data in BigQuery to enable scalable analysis
  • Work closely with Product, Marketing, and Engineering to support data-driven decisions
  • Translate complex analytical findings into clear insights for business stakeholders

Requirements

Required Experience & Skills

  • 4+ years of experience in data analytics roles focused on web and marketing analytics
  • Proven experience analyzing web traffic, referral data, attribution models, and digital user behavior
  • Experience supporting marketing performance analysis and experimentation frameworks
  • Strong SQL skills, with hands-on experience working with large datasets in BigQuery or similar data warehouses
  • Experience working with A/B testing and experimentation analysis
  • Strong understanding of web architecture, including HTTP, user agents, referral logic, cookies, and tracking mechanisms
  • Experience working with cloud-based data stacks such as GCP or AWS
  • Hands-on experience using generative AI tools, agents, or AI-driven experimentation workflows

Advantage

  • Experience in SEO or high-traffic digital publishing environments
  • Background in ad-supported or performance-driven business models
  • Solid Python skills for data analysis and automation
  • Familiarity with APIs or data-access models
  • Exposure to AI agents, retrieval systems, or indexing/search concepts

Location & Eligibility

  • London-based role with hybrid model
  • Candidates must have the right to work in the UK. Visa sponsorship is not available for this position.

Why This Role

  • Opportunity to help define a new analytics domain within Minute Media
  • High visibility and close collaboration with Product and Commercial leadership
  • Balance of foundational analytics work and forward-looking product discovery
  • Real ownership, from defining metrics to influencing strategy

What You’ll Get

  • Opportunity to make a meaningful impact in a fast-growing company.
  • Career development opportunities & different skill-based workshops offered each quarter.
  • Central London based office.
  • Hybrid work model.
  • Cycle to Work scheme.
  • Hybrid vacation model.
  • Extended parental leave.
  • Private Health Insurance including mental health, dental and optical cover.
  • Standard access to WellHub with options to upgrade to premium membership.
  • Fun company events and celebrations with a focus on DEI each quarter.
  • Community involvement opportunities, both in-person and remote.
    Minute Media is committed to creating a diverse and inclusive work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Not sure that you're 100% qualified but are up for the challenge? We want you to apply!

Tech stack

PythonBigQueryA/BAWSGCP