Senior Data Scientist

As a Senior Data Scientist, you will own the development and implementation of Marketing Mix Modelling (MMM) across ATG markets. You will lead on applying these insights to inform decision‑making and deliver measurable commercial value. You will play a key role in shaping the activation of data-led marketing in the UK.

This role will support the UK CRM team in scaling personalisation and automation, influencing how these strategies are tested and adopted, and collaborating closely with the global marketing science team to create a globally consistent approach that can be effectively applied in the UK.

This is a hybrid role based in London (Shaftesbury Avenue), with an expectation of 2 days per week in the office. You’ll report to the Analytics Manager within our Marketing Analytics & Data Science team and be responsible for managing and developing a Data Scientist. You’ll work closely with CRM, Memberships, Ticketing and Regional Marketing.

Key responsibilities

• Own MMM in the UK and US. Manage key stakeholders, gather requirements for future iterations, plan & agree timelines for updates and iterative improvements.
• Manage the relationship between Data Science and CRM, providing direction on the way data is used in campaign execution to have maximum benefit.
• Collect and integrate data from a diverse range of sources, ensuring quality and accuracy prior to use in model creation.
• Develop data science solutions to business and customer problems, using robust experimentation and A/B testing to measure incremental impact and demonstrate value against key financial KPIs
• Work with data analysts to set out measurement plans to quantify the impact of data science solutions.
• Effectively communicate with technical and non-technical audiences using dashboards, data visualisations and storytelling to aid understanding and ensure models are understood, trusted, and effectively integrated into decision making processes.
• Line manage and develop a Data Scientist, providing support and guidance to ensure their continued development.
• Set an example for other data professionals in embracing collaboration, sharing knowledge, and fostering a culture of curiosity and continuous development.

Your skills, qualities, and experience

We welcome transferable skills from other industries. If you can demonstrate many of the essential skills, qualities and experience we encourage you to apply.

Essential

• A proven track record in a data science role within a customer, CRM, commercial or marketing role.
• Expertise in machine learning and version control management, with a track record of creating impactful data science products and embedding these within businesses.
• Strong SQL & Python.
• Knowledge of cloud platforms and ML Ops for automation of retraining and prediction.
• Experience in implementing experimentation frameworks (hypothesis generation, experimental design, implementation, statistical analysis, A/B testing best practices, causal inference).
• Exemplary stakeholder management.
• Confident & effective communication with technical and non-technical stakeholders across all levels of the company hierarchy.
• Project organisation and planning (application of the Data Science project lifecycle).
• Commercial mindset to link models back to business goals.
• An innate curiosity for technology and data.

Desirable

• Experience in applying Bayesian modelling techniques.
• Familiarity with our existing tech stack (Snowflake, GitHub, Iterable, dbt).
• Data visualisation using BI tools (preferably Power BI).

About Us - Our Values

ATG Entertainment’s values set the tone for how we work, how we treat one another, and the culture we continue to build across the UK and the wider organisation.

• THRIVE doing what we love (with passion and dynamism)
• CONNECT through every act (with collaboration and kindness)
• DARE to do different (with curiosity and courage)
• PERFORM at our best (with customer focus and ownership)

Our Corporate Social Responsibility pillars

Everyone at ATG Entertainment is expected to play their part in achieving our goals and upholding our Corporate Social Responsibility priorities:

• Inclusion: Committing to creating and upholding a positive, inclusive culture that nurtures potential and supports well-being.
• Sustainability: Playing your part in reducing our environmental impact and finding more sustainable ways of working.
• Next Generations: Encouraging the next generation in live entertainment by contributing to our outreach and training programmes, including mentoring students and trainees, and supporting our Creative Learning and Community Partnerships work.

Our culture

You’ll help us uphold a positive culture around meeting our obligations, by having a positive attitude to health and safety, legal and insurance requirements and take care to understand our policies and procedures.

We are all expected to participate actively in the life of the company, and opportunities will arise for you to collaborate with others across the business. Everyone at ATG Entertainment is expected to be flexible and adapt as the needs of the business change, taking on new or different responsibilities as the need arises.

Our Inclusion, Diversity, Equity and Access Mission Statement - A Stage for Everyone

Our stages are a platform for compelling stories – stories that are for all, by all, and of all. We shine our spotlight on our differences and believe that understanding and celebrating these differences makes us better global citizens. We are passionate about the pursuit of true diversity and equality. We strive to make our venues beacons of these ideals in our communities. Onstage and off, we hold ourselves accountable for nurturing an inclusive culture, one in which everyone can bring their authentic selves. At ATG entertainment, we provide a stage for everyone.

We recognise that we do not have all the answers; but we strive to listen, to learn and to change in order to ensure ATG Entertainment becomes a truly inclusive organisation. We therefore welcome and encourage applications from individuals from the widest possible range of backgrounds and particularly welcome applications from those currently underrepresented in our workforce.

We are a Disability Confident Committed Employer, which means that we are taking action to ensure that people with disabilities and long-term health conditions feel supported, engaged, and able to fulfil their potential in the workplace. We will offer an interview or recruitment event to disabled candidates who tell us they wish to participate in the scheme and who demonstrate in their application that they best meet the essential criteria for the role. Where we receive more applications than we are reasonably able to interview for any given role, we will retain applications for the next available interview opportunity wherever possible.